Why Everyone’s Moving to Georgetown TX? | The Best Austin Suburb to Live In

Alisha Wilson • October 11, 2025

If you’ve been watching the Austin area real estate scene, you already know that Georgetown, TX is no ordinary suburb. In this deep dive I’ll walk you through why Georgetown has become one of the fastest-growing cities in the country, how it retains its small-town soul, and what life looks like here right now — from the historic downtown square and weekend markets to resort-style new communities like Wolf Ranch. I made this guide to help homebuyers, relocating families, and curious locals understand the lifestyle, the neighborhoods, the food, and the practical realities of calling Georgetown home.

Table of Contents

Introduction to Georgetown TX: Historic Downtown Georgetown

Georgetown’s growth is the kind of headline that turns heads: nearly a 60% population increase in just five years, adding more than 300 new residents every month. Those numbers might make you imagine strip malls and cookie-cutter sprawl, but Georgetown feels different. Walk into the historic downtown square and you’ll notice the Victorian architecture, the weekend markets, and a rhythm that’s more front-porch festival than commuter suburb.

There’s a story told by the buildings around the square — late 19th-century facades, brickwork, and a courthouse that anchors the community. That sense of history is tangible, and it’s part of what makes Georgetown stand out among Austin suburbs: instead of losing identity under new development, the city manages to weave growth around a preserved core.

Nighttime lights across downtown square and theater

Location-wise, Georgetown is practical. You’re connected to Austin via I-35 and State Highway 130 (the toll road), and the airport is typically under an hour away depending on traffic. Southwestern University, the oldest university in Texas, sits right in town and contributes to a lively cultural and intellectual vibe.

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Explore Historic Downtown Georgetown

Downtown Georgetown is the social heart of town. On Saturdays the square comes alive: live music, market stalls, art galleries opening their doors, and tasting rooms offering wine flights. There are over 40 shops and roughly 45 restaurants that wrap the square — small enough that everything feels walkable, big enough that you’ll always find something new to try.

What’s delightful about the square is its dual personality: festival energy by day and cozy neighborhood hangout by night. You can wander in without a plan and discover handcrafted coffee shops, local boutiques, and a theater that programs regular shows. The Palace Theater is one of those places that lights up evening life here — live performances, independent films, and community events make downtown more than a tourist stop; it’s a living room for locals.

Annual events like the Red Poppy Festival and the Lighting of the Holiday Square are quintessential Georgetown experiences. The Red Poppy Festival celebrates the town’s connection to poppy blooms and becomes a colorful weekend filled with vendors, music, and family activities. When the lights go up during the holidays, the square becomes a memory-making place for families and newcomers alike.

There’s also a strong ownership culture here: nearly 70% of residents own their homes. That statistic is more than a data point — it’s a sign that people are investing in place and community. Whether you’re a buyer leaving Austin for more space or a family seeking quieter streets and good schools, Georgetown offers both charm and substance.

What the downtown experience tells you about living here

  • Walkability: Most of the square’s attractions are within a short stroll, making it easy to build a lifestyle without constant driving.
  • Community rhythm: Weekend markets, live music, and regular events foster face-to-face connection — a rarity in many fast-growing towns.
  • Historic preservation: The city has embraced its architectural heritage, which keeps the look and feel distinct from surrounding subdivisions.

New Construction Community in Georgetown: Wolf Ranch Hilltop

Growth isn’t limited to charming old storefronts. Just minutes from the square you’ll find Wolf Ranch, a master-planned community that feels like a resort nestled into Georgetown’s landscape. Wolf Ranch is a great example of how new development and historic character can coexist in a city that’s expanding quickly.

Wolf Ranch is divided into several sections — Hilltop, West End (sometimes called Westbend in marketing), and South Fork — each with its own character and phases. The neighborhood boasts premium builders (we counted more than nine quality builders in some sections) and a price range that reflects that quality: entry-level moderns around the mid $400Ks and homes that top $1.1M in prime lots and floor plans.

But Wolf Ranch sells more than square footage. It sells lifestyle: multiple amenity centers, resort-style pools, fitness facilities, trails that connect to the San Gabriel River, and community spaces from “river camp” areas to cozy neighborhood parks. The community has two main amenity centers — one in Hilltop and one in the West End — so you’re never far from a pool or a place to meet neighbors.

If you’re touring model homes, one quick piece of advice from experience: the builder rep works for the builder, not for you. Bringing your own agent when negotiating new construction can save you thousands and avoid common pitfalls. New construction has its own negotiations, options, and upgrades — having a buyer’s agent who knows the builders in this area is a real advantage.

Blue Hole Park swimming area and cliffs

Who Wolf Ranch is for

  • Buyers looking to upgrade to a premium home without losing access to urban amenities.
  • Professionals who commute occasionally to Austin but prefer a quieter, more spacious home base.
  • Families who want planned amenities, green spaces, and a built-in community feel.

Recreation and Lifestyle in Georgetown TX

If you like being outdoors, Georgetown is a particularly generous place. The San Gabriel River threads the town and provides pockets of scenic waterfront, swimming spots, and casual recreation. The local parks and trail system are a major part of the city’s identity.

Blue Hole Park is a local favorite for good reason: swimming, kayaking, and cliffside relaxation are the main draws on warm days. San Gabriel Park stretches for miles and includes wide trails, play areas, and space for community events. For skaters and young athletes, the skate park and Chandler Park offer activity hubs, and dog owners appreciate Sun City Park’s dog runs.

The trail system is particularly well thought-out — over 8 miles linking parks, river views, and downtown access. These trails open at sunrise and remain accessible until 10:00 p.m., which accommodates both early-morning joggers and those who prefer to take an evening stroll after work.

When a city prioritizes green space and walkable trails, it changes how people live. You don’t need to drive across town for a quick hike, a dog run, or a riverside picnic. In Georgetown, those everyday outdoor moments are integrated into neighborhoods and daily life.

Why outdoor amenities matter for homebuyers

  • Daily quality of life: proximity to trails and parks improves routine activity options without planning an entire weekend.
  • Neighborhood value: areas with connected trails and parks often sustain value and attract long-term owners.
  • Community building: shared outdoor areas create casual meetups and give neighbors reasons to interact regularly.

Georgetown TX Food Scene, Local Dining

Georgetown’s dining scene is one of the most pleasant surprises for newcomers. The town mixes farm-to-table options with hearty Texas diner classics, pizza places that draw lines on weekends, and an eclectic range of specialty shops.

Monument Cafe is a local institution — homestyle breakfasts, large portions, and the kind of pancakes that make you forget you’re counting calories. Come for the breakfast tacos, stay for the homemade pies, and don’t be surprised if you wind up chatting with a table of locals who come here every weekend.

Other square favorites include 600° (a pizza spot that stays packed), Wildfire Bar (steaks and a lively bar scene), Goodfolks, Laurie's Cafe, and District 6 — which is a sports fan’s dream with TVs lining the walls for game day. For lovers of spice, Mikey V’s Hot Sauce Shop is a local must-visit, unless you are like me and can’t handle the heat — there’s always something for everyone here.

The food scene adds a practical dimension to Georgetown’s appeal. It’s not just charming — it’s functional for daily life. Whether you pick up coffee and pastries, meet friends for brunch, or go out for an evening with wine flights, downtown dining supports both casual nights and special occasions.

Local dining takeaways

  • Variety: everything from classic diners to elevated, farm-driven menus.
  • Community hubs: many restaurants are gathering spots that reinforce social bonds.
  • Walkable nightlife: evening options are within easy walking distance on the square.

Why Georgetown TX is the Best Austin Suburb

“Best” depends on what you’re looking for, but Georgetown stacks compelling reasons for many homebuyers: history, identity, new-construction options, outdoor life, and a food-and-entertainment scene that punches above its size. It offers the small-town rhythm people crave while providing enough growth and amenities to feel modern and convenient.

Key selling points in one place:

  • Historic downtown: A preserved square with regular events and walkable shops.
  • Strong ownership: High homeownership rates signal community investment and stability.
  • Resort-style new neighborhoods: Wolf Ranch and similar developments offer premium amenities and modern floor plans.
  • Active outdoor lifestyle: Rivers, parks, and a connected trail system make getting outside easy.
  • Dining and culture: Local restaurants, theaters, and festivals create a lively social calendar.
  • Commute options: Easy access to Austin via I-35 and SH 130 while maintaining a quieter, more spacious home environment.

VIEW HOMES FOR SALE IN GEORGETOWN, TEXAS

If you’re the type of buyer who wants to “level up” — more space, better schools, modern homes, and a calmer pace — Georgetown is a top contender among Austin-area suburbs. It’s popular with Austin expats and professionals who still want relatively easy access to the city but prefer a slower day-to-day tempo.

Practical advice for buyers

  • Understand builder vs. buyer representation: bring an agent who works for you when touring model homes.
  • Expect variety in housing stock: from historic properties near downtown to modern builds in Wolf Ranch with different price points and HOA structures.
  • Factor lifestyle amenities into your decision: if trails, pools, and on-site fitness centers matter, master-planned communities will likely suit you better.
  • Visit during events: a Saturday on the square gives you a real sense of how the community gathers and what daily life feels like.

Local favorites and quick recommendations

  • Monument Cafe: classic breakfast and homemade pies.
  • 600° Pizza: long lines for a reason — signature pies.
  • Wildfire Bar: steaks and a strong bar scene.
  • District 6: great for sports fans with TVs and casual bites.
  • Blue Hole Park: summertime swimming and river fun.
  • Wolf Ranch: top pick for new-construction buyers who want resort-like amenities.

FAQs on Why Everyone’s Moving to Georgetown, TX

Is Georgetown, TX expensive compared to Austin?

Georgetown offers a wide range of price points. While some premium new-construction sections (especially in Wolf Ranch) can reach over $1 million, there are mid-range options around the $400K–$600K range, and older neighborhoods can be more affordable. In general, Georgetown can be less expensive than Austin proper for comparable square footage and lot size, especially if you prioritize space and single-family homes.

How far is Georgetown from downtown Austin and the airport?

Georgetown is typically under an hour from Austin and the airport, depending on traffic and the route you choose. I-35 is the most direct route; the toll road (SH 130) provides an alternative that can save time during peak periods.

What are the best neighborhoods in Georgetown?

Some of the most popular neighborhoods include Wolf Ranch for resort-style living and new construction, downtown and the historic district for charm and walkability, and Sun City for retirement-focused amenities. The “best” neighborhood depends on your priorities: commute, schools, budget, and lifestyle all play a role.

Are there good schools in Georgetown?

Georgetown is served by strong public and private school options. Families often choose Georgetown for its community feel and access to quality schools. As always, check the latest school ratings and boundary maps when evaluating neighborhoods because they can change over time.

What is Wolf Ranch like for families?

Wolf Ranch is very family-friendly: trails, pools, playgrounds, and community events make it ideal for households with kids. The neighborhood’s planned amenities and multiple amenity centers allow families to have a resort-like lifestyle without leaving the community.

Will Georgetown continue to grow quickly?

Recent trends show rapid growth, and development plans indicate continued expansion. However, the city’s investment in historic preservation, parks, and infrastructure suggests that growth will be structured rather than haphazard. Still, buying sooner rather than later can sometimes be advantageous if you want access to desirable neighborhoods and new construction phases.

Conclusion: Is Georgetown the right fit for you?

Georgetown sits at a sweet spot in the Austin region: it feels like a preserved, authentic small town while offering new development that meets modern expectations. Whether your priority is walkable downtown living, resort-style new neighborhoods, outdoor recreation, or a thriving local dining scene, Georgetown has something compelling to offer.

For buyers looking to move to the Austin suburbs, Georgetown stands out for its balance of heritage and momentum. It’s not a sleepy exurb — the town has energy, festivals, and a growing roster of amenities — but it’s also not swallowed by high-rise construction and rush-hour chaos. If you value character, community, and choices in housing, Georgetown deserves a close look.

If you’re considering a move to Georgetown — whether in 10 days or 10 months — take the time to visit a Saturday on the square, tour Wolf Ranch, and walk the riverside trails. Pay attention to where you naturally want to spend time: downtown cafes or neighborhood amenity centers. That instinct often tells you more about long-term fit than any brochure.

Remember: when touring builders, bring an agent or us who represents buyers to ensure you get the best deal and professional guidance through upgrades and negotiations. Thoughtful representation can save you money and headaches during the purchase process.

Georgetown is more than a trend — it’s a town that’s growing the right way while keeping the things that make it lovable. If you’re ready to explore options, plan visits, and find the right neighborhood for your life stage, Georgetown just might be the Austin suburb you’ve been searching for.

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Alisha & Matthew Wilson

With years of experience in both residential and investment properties, they are dedicated to helping clients navigate Austin’s thriving market.

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